TURF Dominator Basic

Powerful 5 Step Plan

This plan is a great start toward dominating your market area. It contains the basics – multiple early season contact, 2 midseason contacts & a holiday card to let your customers know they are important!

1. Pre-Season: 2 weeks – 1 month prior to growing season
   
   
2. Early Season:  Hit first week of season.
   
   
3. Neighbor Mailer : 1 month into season.
   
   
4. Mid Season: 2 months into season. (targeting those wanting to change)
   
   
5. Holiday or Thanksgiving – thanks for being a great customer card..5.5x8.5, signed, photo etc. (Fall services)

TURF Dominator Plus

10 Step Plan

This plan is the backbone of any serious lawncare marketing plan. Our most popular plan that keeps your company fresh in the minds of your target areas.

Effective preseason contact and aggressive early season schedule designed to maximize your opportunity and gain a tremendous customer base, quickly.  Ongoing contact

Throughout the season, including 2 “neighbor mailers” – targeted to the 4 closest residences of your current customers – a highly effective sales pitch that gains new customers at an increased rate.

1. Pre-Season: 2 weeks – 1 month prior to growing season
   
   
2. Early Season1:  First weeds
   
   
3. Early Season2:  First tall grass
   
   
4. Early Season3:  Two weeks into season
   
   
5. Early  Season4:  One month into season (targeting those wanting to change)
   
   
6. Neighbor Mailer 1:  Two months after season start
   
   
7. Mid  Season:  Three months after season start
   
   
8. Neighbor Mailer2:  Four months after season start
   
   
9. Late Season– 5 months after season start (Fall services)
   
   
10. Holiday or Thanksgiving – Thanks for being a great customer card..5.5x8.5, signed, photo etc

TURF Dominator Platinum

16 Step Plan

This incredible plan will help you conquer any market area - Keeping your company front & center for the entire year.  The result: dramatic customer base increase.

Heavy pre-season contact, followed by weekly contact for 1st month of season.  2 week & 1 month mailers aimed at gaining customers who are unhappy.

1. Pre-Season1:  One month prior to growing season
   
   
2. Pre-Season2:  2 weeks prior to growing season
   
   
3. Early Season1:  First weeds
   
   
4. Early Season2:  First tall grass
   
   
5. Early Season3:  Two weeks into season
   
   
6. Neighbor Mailer 1:  One month after season start
   
   
7. Early Season4:  Five weeks into season (targeting those wanting to change)
   
   
8. Early Season5:  Six weeks into season
   
   
9. Neighbor Mailer 2:  Two months after season start
   
   
10. Mid Season1: Two ½  months after season start (targeting those wanting to change)
    
    
11. Mid Season2:  Three months after season start
    
    
12. Late Season1: Three ½  months after season start
    
    
13. Neighbor Mailer 3:  Four  months after season start
    
    
14. Late Season1: four ½ months after season start (targeting those wanting to change)
    
    
15. Late Season2 – 5 months after season start (Fall services, etc)
    
    
16. Holiday or Thanksgiving – Thanks for being a great customer card..5.5x8.5, signed, photo etc